People Getting Hip to Antioxidants

Good news! The word “antioxidant” seems to resonate with consumers. New research in the journal Food Quality and Preference shows people associate words such as “fiber” and “antioxidants” with healthiness and willingness to try a product. Women and old people reacted the most positively to antioxidant-rich foods and both young and older people were interested in a products disease-preventing claims, especially in the short-term; NutraIngredients reports.

Fruits and vegetables are prime sources of antioxidants. Just last month, nutrients in blueberries were found to shrink cancer tumors in lab rats and Dr. Fuhrman links plant nutrients with reduced risk of cardiovascular disease and stroke.

In related news, taking concentrated beta carotene, found in most multivitamins, may increase your risk of lung cancer. High-dose beta carotene supplements interfere with the absorption of cancer-fighting antioxidants. Eek!

Image credit: Angie Torres

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